For Immediate Release January 23rd, 2014
Donna Distefano, Royal Asscher, and Benjamin Banneker
Launch Diamond Empowerment Jewelry Website
New York, NY; January 23rd, 2014 – Three companies have joined forces in a cross promotional endeavor benefitting the Diamond Empowerment Fund (D.E.F.). Announcing the launch of www.DiamondEmpowermentJewelry.com, D.E.F. Designer Ambassadors Donna Distefano, Lita Asscher, and Derrick Holmes have each created signature collections featuring diamonds that are available for sale online. Targeting consumers and retailers, Diamond Empowerment Jewelry will make a donation to the Diamond Empowerment Fund for every single purchase made through the newly launched website, furthering the communication that ‘diamonds do good’.
Catching on with celebrities, Diamond Empowerment Jewelry has been seen on actress Paula Garces of Devious Maids and All My Children, actress Stephanie March of Law and Order fame, music legend Otis Williams and Grammy-award winning singer, Estelle.
Co-founded by global business entrepreneur and philanthropist Russell Simmons along with leaders in the diamond industry including De Beers, the Diamond Empowerment Fund’s mission is to provide higher education opportunities for youth in diamond producing countries.
Donna Distefano with assistant designer Elizabeth Hamrick created a new line of “Illumination” bracelets depicting African designs in sterling silver with diamonds. Each bracelet represents a core value of D.E.F.: transformation, tranquility, and strength. Says Simmons, “I share these designer’s vision of transformation. It is important to support and encourage the youth in all diamond producing countries to make a positive change in the world.”
Lita Asscher of Royal Asscher presents the D.E.F. Green Tsavorite and Diamond Pendant, part of the Shining Stars of Africa Collection by Royal Asscher. The pendant contains green tsavorite and diamonds encased in a fluid-filled natural sapphire dome allowing the jewels to fall freely like snowflakes in a globe. The design won ‘best in show’ at the world famous JCK jewelry show and is an example of the Asscher family’s long-standing commitment to integrity, quality, and giving back.
Derrick Holmes of Benjamin Banneker offers three new Benjamin Banneker watches featuring a Royal Asscher diamond at twelve o’clock, green and clear Swarovski crystals on the face and bezel, and all natural wood (ebony from Indonesia or mahogany from Madagascar) on the face and band.
For more information about Diamond Empowerment Jewelry, contact LIta Asscher at 212.922.1908 or email lita@royalasscher.com. For information on the Diamond Empowerment Fund, contact Nancy Orem Lyman, V.P., Executive Director, Diamond Empowerment Fund at 212.359.4219 or email n.lyman@diamondempowerment.org. Contact: Lita Asscher Phone: 212.922.1908 Cell: 646.416.1038 lita@royalasscher.com